In other ways, though, the 37LT75 lives up to our expectations nicely. For instance, colours are likeably vibrant during a run-through of Braveheart, recorded in HD from Sky. But the vibrancy doesn't come at the expense of reasonably (though not emphatically) natural tones.
HD pictures also look very sharp, especially given that the set doesn't have a full HD pixel count. The set is thus up to the job of picking out the occasional thumb print on the figures of Wallace And Grommit in The Curse of the Were-Rabbit, again recorded from Sky HD.
More good news finds actions scenes suffering less than might be expected from LCD's motion smearing problems. Motion looks reasonably fluid, too, for the most part, with one very noticeable exception: 1080p/24 sources. With these the TV makes a right hash of things, leaving images looking unwatchably jerky and stuttery. But we don't see this as being too heavy a problem on a set as relatively small as 37in, and the 1080p/50/60Hz signals the TV is comfortable with, all look fine.
Arguably the most important thing about the 32LT75's pictures is the fact that they deal really well with standard definition sources. LG has traditionally struggled to attune its picture processing and characteristics to the UK's broadcast sources, but on here they look cleaner, more naturally coloured and sharper than we've ever seen from LG before. Maybe the UK-specific work that's had to go into putting a Freeview Playback TV together has finally persuaded the Korean brand to address the criticisms we've raised in the past.
Although the 37LT75's speakers don't look up to much, contained as they are within a very narrow bar beneath the attractively presented screen, they turn out to be pretty potent, underpinning a clear, nicely rounded mid-range with a solid bass track and presenting a likeably wide soundstage.
While LG's second Freeview Playback TV perhaps inevitably hasn't caused as much of a stir around the TrustedReviews offices as the first one did, the 37LT75 is still a very accomplished, feature laden and easy to use little number that simply cries out to be auditioned by anyone who's still to get round to ‘going digital'. One last thing before you decide to get one, though; you might also like to consider buying the 42in version instead, since at the time of publication, it's actually going for £39 less than its smaller sibling!