No new LCD TV worth its salt seems able to launch without boasting some proprietary image processing engine, and the 37LC2D is no different. LG’s take on the processing game goes by the name of XD Engine – though despite the fancy name, in truth it doesn’t really do much substantially different to the majority of its rival systems. Which is to say its main focuses are enhanced noise reduction, making movement within the picture look smoother and cleaner, improving colour response (in terms of both saturation and tone), and making pictures look sharper and more contrast-rich.
Still, although the vast majority of today’s picture processing systems generally attempt to achieve more or less the same ends, our experience suggests that the level of success they each achieve can vary dramatically. So hopefully XD Engine will turn out to be one of the better examples.
Other key specifications for the 37LC2D find a very credible claimed contrast ratio of 1600:1, and a native pixel count of 1,366 x 768 which, together with full compatibility with the necessary 720p and 1080i HD formats, completes the TV’s HD Ready journey.
The set’s attractive and well-organised onscreen menus, meanwhile, offer a pleasing degree of flexibility for the user. For instance, there are separate MPEG and XD noise reduction options, with the former reducing the appearance of the digital decoder ‘blocking’ noise that’s particularly prevalent with digital TV broadcasts, while the latter tackles a range of other noise types such as grain and mosquito noise. Also worth a tinker are options for tweaking the picture’s flesh tones, green tones, and blue tones.
The disappointing thing about all this flexibility, though, is that no matter how much we experimented with all the options, we never quite managed to achieve a picture we really liked all that much.