As expected of a TN-based monitor at the E2472HD's sub-£200 price point, ergonomic adjustments are minimal with only 20 degrees of tilt on the menu, though thanks to its smooth rubber feet Iiyama's latest swivels quite easily despite there being no mechanism for it.
Back to the monitor's front, as already mentioned there are no buttons: all its controls are touch sensitive and denoted by clear if subtle white icons. It's a pity there's no backlighting for these, though at least the power 'button' is easy to find due to its proximity to the monitor's unobtrusive blue power LED. Thankfully there are no annoying activation noises to spoil the experience either.
Iiyama has kept the controls fairly sensible, though 'Auto' (to correct analogue degradation) still gets its own dedicated button. Aside from this there's Enter, which calls up the OSD and confirms options in it; Exit, which acts as a back button or, as its secondary function, offers quick access to the monitor's OptiColor presets; and left and right, with the former doubling as an Eco-mode switch while the latter doubles as a brightness control shortcut.
Compared to the colourful efforts of some competitors, Iiyama's OSD is uninspiring yet functional, with most options easy to find and adjust. All the basics are present down to individual colour fine-tuning. The only confusing design choice is that all the advanced settings are found under Miscellaneous, thrown in with the Info and Factory Reset options you'd expect there. Advanced settings include sharpness adjustment in 20 per cent increments, dynamic contrast (here called ACR) on/off, and overdrive (OD) on/off.
There are five available presets: Standard, Office, Movie, Game and Scenery (i.e. photo). Most of these seem to be configured to at least prioritise their named usage, though as usual all of them are far too bright (Office, sensibly, being the least retina-searing choice). Thankfully these presets can be adjusted, and though only Standard allows you to make the full range of adjustments possible, we found all of them quite usable after minimal tweaking.