Not too long ago we got our ears on the Aliph Jawbone Noise Assassin headset and concluded that it might just be the best Bluetooth headset we'd seen, thanks to its killer combination of style and competency. Its latest successor, the Jawbone Prime, purports to be every bit as good, bringing the same great noise-cancelling technology into an even sleeker package. Sounds great, but has Aliph come good on those ambitions?
I certainly can't fault the Jawbone Prime on looks - it's every bit as attractive as the Noise Assassin but also a little smaller. Black is still the new black and I still think that's the colour of choice, although the purple has a certain appeal. In any colour, you certainly wouldn't be disappointed at having spent £88.10 on the Prime; which is fortunate as that's how much Aliph is asking.
Two of the contributors to the Prime's looks add to its functionality, too. The most obvious is the option to eschew a strap over the back of the ear in favour of using an 'ergobud' as Aliph calls it. These have a rubber loop protruding backwards from the main device's body which hooks into the earlobe keeping the Prime in place against its wearer's head.
The packaging includes several earbuds of various sizes to suit just about any ear and if you don't take to the 'ergobud' fitting there is an earloop supplied. Also provided is a USB charging cable and a USB power adaptor. As per the Noise Assassin the charging end of the cable is magnetic and holds the Prime in place - entirely gratuitous and entirely cool.