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Advent AWP10 - Performance and Verdict
PC World rates the AWP10 at 6ppm printing black and 4ppm printing colour, neither speed being particularly adventurous. In our tests, we saw 4.7ppm on our 5-page black text document and 5.2ppm on the 20-page one. Our five-page black text and colour graphics document produced 3.3ppm, so the stated speeds are not that far off what you're likely to see.
The machine does even better on copies and photo prints, where a single page colour copy took 34 seconds and a 15 x 10cm photo from an SD card took 41 seconds. Compare that with the £70 Canon PIXMA MX340, which took 41 seconds and 53 seconds, respectively.
Kodak printers have always given good quality print and, even though this machine only uses CMYK with no photo black or cover coat, it’s still more than acceptable. Black text print is clear, with little sign of ink spread, though there are occasional misalignments that give some lines of characters a slight jitter. Draft print, which is a lot faster than normal mode, is still clear and well-formed and would be fine for internal documents.
Colours are bright and smooth, even on plain paper and photos give good, natural colours with high levels of detail in light and dark areas, though when you look closely you can see some dither patterns in gradated areas of colour.
The printer is quite noisy, particularly when feeding paper, and peaked at 66dBA. Depending on how often you print, you may want to put it on a separate stand, rather than at the end of the desk you work at.
PC World has chosen to pitch the price of its consumables high. The black cartridge is £13 and the colour one is £22. With comparatively low yields of 225 and 250 pages, even compared with Kodak’s standard yields of 425 and 420 pages, the page costs come out at 6.6p for black and 15.4p for colour, including 0.7p for paper.
These are both high; compare them with the Canon machine, again, which has costs of 4.3p and 9.3p. The Advent is around 50 per cent more in both cases and the PIXMA MX340 isn’t a cheap machine to run in itself. PC World might like to reconsider these prices, which make the AWP10 the most expensive inkjet to print black and one of the most expensive to print colour that we’ve ever tested.
In case you were wondering, you can’t plug Kodak cartridges into the AWP10 and get a cheap printer and cheap consumables. The colour cartridge is only three-ink, to the Kodak’s five, and the black cartridge, although it fits in the printhead, isn’t recognised by the printer’s firmware.
PC World has done a good job working with Kodak to produce a low-cost, colour inkjet, with a good range of features for the price, fair speed and above average print quality. It's then scuppered the project by pricing the consumables at a stupidly high level. The kind of people who buy an inexpensive printer are those who are going to get very cross when they discover they'll have to pay half the cost of the machine again for every 250 pages they print.