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Advent AWP10 review



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Not since Kodak launched its first range of all-in-one printers three years ago has there been a new player in the UK printer market. It’s an interesting coincidence, then, that the latest player, PC World’s Advent brand – should be using Kodak print engines in its three new all-in-ones. These are all low-cost models, with the AWP10 the most expensive of the three. Even this machine costs just under £70, though, which is the entry-level price for some of its competitors.

These aren’t simple rebadges of current Kodak machines; the marketing philosophy is very different. Kodak has an intentionally high purchase price, which it uses to offset the low cost of its cartridges. Few people can have missed the company’s recent saturation advertising, based around its ink costs.

The Advent machines are quite different, though, with low purchase prices and, as you’ll see, high running costs. This alone should differentiate the two ranges. The physical design is also quite different.

The AWP10 is surprisingly diminutive and is all cased in matt black plastic. The large flap covering half the depth of the machine lifts to become a paper input tray, which can be loaded with up to 100 sheets. It feeds through to an output tray that extends from the folded down front cover of the machine, giving it a surprisingly large footprint when open. If you need to feed photo paper, you have to remove the plain paper first.

To the right of the CIS-based flatbed scanner is a simple, well laid out control panel, with controls to zoom and rotate images displayed on the 63mm LCD screen, as well as standard menu navigation controls. The full colour screen, which is unusual in a machine at this price, is bright and clear, easily up to displaying images from SD and MemoryStick cards, plugged into the single slot in the printer’s front edge.

At the back is a USB socket, but since this is the only machine in the Advent range to support wireless connection, most people choosing it will be connecting to their Wi-Fi routers. This is pretty straightforward with an on-screen keyboard for entering any security passcode, though we were surprised the machine only registered a fair signal strength to the wireless router on the other side of our lab, when most machines see the signal as excellent. It didn't affect the printer's performance, though.

The printers are all Windows and OS X compatible, though there's no mention of Linux support, as yet. Software support covers both scanning and photo uploading, as well as a printer driver.

The two ink cartridges, one black and the other tri-colour, plug into the printhead, which itself plugs into the carrier, in a similar way to Kodak's own machines. It's very quick and easy to set up and replace cartridges.

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September 11, 2011, 10:57 pm

Bought printer for 35Euro in PC world, black ink cost 18Euro, not happy!


September 22, 2011, 1:10 pm

east set up and printing quality good,but uses ink like its going out of fashion,and expensive refills

captain catz

October 17, 2011, 6:30 pm

The ink looks the same as Kodak cartridges but is more than double the price. Do not buy this printer - the Kodak is cheaper in the longer term. The printer is good but will NOT run the cheaper Kodak catridges because of this I would only give it 3/10


November 12, 2011, 12:16 am

This printer is a complete dog. The ink is expensive and gets used up incredibly quickly. Worse, even when you have plenty of black ink the thing won't print if it's out of colour ink. I have the wifi version and the wireless doesn't work either. Very bad buy - avoid.


December 14, 2011, 7:48 pm

I comes to something when it is almost as cheap to buy a new printer every time you need more ink! The printer is OK but as others have said, the ink disappears far too quickly and is very expensive to buy. False economy to buy this machine! So don't! I complained to PC World and in effect, they said tough!


January 3, 2012, 6:56 pm

Absolutely agree with the comments above. Bought this printer a few months back and whilst it has performed well for the price, it was only when it came to replacing the ink that its major flaws became apparent. My local PC World and Currys DO NOT stock the ink for this printer, even though they continue to sell numerous models! And we are talking big stores here, not little high street outlets. I needed to print a document urgently so threw this in the bin and bought a HP instead. What an absolute waste of money, AVOID AVOID AVOID!

paul flynn

April 1, 2013, 1:08 pm

waste of time and money. came as package from pc world but has stopped us going back for anything else. better to just buy a decent one. Ink expensive and uses lots of it. Also won't print b/w if low on colour!!!!!!

Jean Delport

June 27, 2013, 7:52 pm

Had my AWP 10 replaced with an Advent touch print, but no manual, no idea how to use the darn thing, and yes, the ink problem with the AWP 10 is rediculous. this replacement doesnt print if the black or coloured ink is low either -0 Frustrated!!!!


September 22, 2013, 8:06 am

Avoid this printer like the plague! Ink cartridge costs are super high and the wifi connectivity is awful. Regretting that I ever bought this printer. :(


October 15, 2013, 2:47 pm

Dont buy this printer it is awful and the wifi is awfull and sois the printing mine kept loseing connection and turning itself on and off i have just bought a canon a lot better printer


October 15, 2013, 7:53 pm

This is a pretty useless printer. Not only is it expensive to run most times mine just wont print! Right now its decided just to copy whats in the window-which is nothing . So I have paperwork due in a couple of hours and a print queues of 14 pages. .


November 27, 2013, 7:21 pm

I don't understand where the ink goes with these. I wanted a b&w printer and, seemingly regardless of whether or not I set for B&W printing, the colour cartridge empties v quickly (and I am not printing colour!!) Printer good - ink terrible. Any suggestions (apart from "bin it and get another")?


February 18, 2014, 9:04 pm

My experience is exactly the same. I replaced both cartridges and since then have only printed one colour page yet the colour cartridge has emptied as quickly as the black cartridge. I seriously regret having brought this heap of garbage and I strongly recommend against buying it.


March 17, 2014, 3:19 pm

Terrible printer...have had to purchase 3 lots of ink and have had no real use out of it, only problems! strongly suggest not buying this printer!!


April 14, 2014, 2:58 pm

Totally agree with everything that has been said. Ink runs out so quickly, wifi doesn't work properly. Don't buy it waste, of your money!!!

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