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Advent AWP10 - Performance and Verdict

By Simon Williams


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PC World rates the AWP10 at 6ppm printing black and 4ppm printing colour, neither speed being particularly adventurous. In our tests, we saw 4.7ppm on our 5-page black text document and 5.2ppm on the 20-page one. Our five-page black text and colour graphics document produced 3.3ppm, so the stated speeds are not that far off what you're likely to see.

The machine does even better on copies and photo prints, where a single page colour copy took 34 seconds and a 15 x 10cm photo from an SD card took 41 seconds. Compare that with the £70 Canon PIXMA MX340, which took 41 seconds and 53 seconds, respectively.

Kodak printers have always given good quality print and, even though this machine only uses CMYK with no photo black or cover coat, it’s still more than acceptable. Black text print is clear, with little sign of ink spread, though there are occasional misalignments that give some lines of characters a slight jitter. Draft print, which is a lot faster than normal mode, is still clear and well-formed and would be fine for internal documents.

Colours are bright and smooth, even on plain paper and photos give good, natural colours with high levels of detail in light and dark areas, though when you look closely you can see some dither patterns in gradated areas of colour.

The printer is quite noisy, particularly when feeding paper, and peaked at 66dBA. Depending on how often you print, you may want to put it on a separate stand, rather than at the end of the desk you work at.

PC World has chosen to pitch the price of its consumables high. The black cartridge is £13 and the colour one is £22. With comparatively low yields of 225 and 250 pages, even compared with Kodak’s standard yields of 425 and 420 pages, the page costs come out at 6.6p for black and 15.4p for colour, including 0.7p for paper.

These are both high; compare them with the Canon machine, again, which has costs of 4.3p and 9.3p. The Advent is around 50 per cent more in both cases and the PIXMA MX340 isn’t a cheap machine to run in itself. PC World might like to reconsider these prices, which make the AWP10 the most expensive inkjet to print black and one of the most expensive to print colour that we’ve ever tested.

In case you were wondering, you can’t plug Kodak cartridges into the AWP10 and get a cheap printer and cheap consumables. The colour cartridge is only three-ink, to the Kodak’s five, and the black cartridge, although it fits in the printhead, isn’t recognised by the printer’s firmware.


PC World has done a good job working with Kodak to produce a low-cost, colour inkjet, with a good range of features for the price, fair speed and above average print quality. It's then scuppered the project by pricing the consumables at a stupidly high level. The kind of people who buy an inexpensive printer are those who are going to get very cross when they discover they'll have to pay half the cost of the machine again for every 250 pages they print.

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September 11, 2011, 10:57 pm

Bought printer for 35Euro in PC world, black ink cost 18Euro, not happy!


September 22, 2011, 1:10 pm

east set up and printing quality good,but uses ink like its going out of fashion,and expensive refills

captain catz

October 17, 2011, 6:30 pm

The ink looks the same as Kodak cartridges but is more than double the price. Do not buy this printer - the Kodak is cheaper in the longer term. The printer is good but will NOT run the cheaper Kodak catridges because of this I would only give it 3/10


November 12, 2011, 12:16 am

This printer is a complete dog. The ink is expensive and gets used up incredibly quickly. Worse, even when you have plenty of black ink the thing won't print if it's out of colour ink. I have the wifi version and the wireless doesn't work either. Very bad buy - avoid.


December 14, 2011, 7:48 pm

I comes to something when it is almost as cheap to buy a new printer every time you need more ink! The printer is OK but as others have said, the ink disappears far too quickly and is very expensive to buy. False economy to buy this machine! So don't! I complained to PC World and in effect, they said tough!


January 3, 2012, 6:56 pm

Absolutely agree with the comments above. Bought this printer a few months back and whilst it has performed well for the price, it was only when it came to replacing the ink that its major flaws became apparent. My local PC World and Currys DO NOT stock the ink for this printer, even though they continue to sell numerous models! And we are talking big stores here, not little high street outlets. I needed to print a document urgently so threw this in the bin and bought a HP instead. What an absolute waste of money, AVOID AVOID AVOID!

paul flynn

April 1, 2013, 1:08 pm

waste of time and money. came as package from pc world but has stopped us going back for anything else. better to just buy a decent one. Ink expensive and uses lots of it. Also won't print b/w if low on colour!!!!!!

Jean Delport

June 27, 2013, 7:52 pm

Had my AWP 10 replaced with an Advent touch print, but no manual, no idea how to use the darn thing, and yes, the ink problem with the AWP 10 is rediculous. this replacement doesnt print if the black or coloured ink is low either -0 Frustrated!!!!


September 22, 2013, 8:06 am

Avoid this printer like the plague! Ink cartridge costs are super high and the wifi connectivity is awful. Regretting that I ever bought this printer. :(


October 15, 2013, 2:47 pm

Dont buy this printer it is awful and the wifi is awfull and sois the printing mine kept loseing connection and turning itself on and off i have just bought a canon a lot better printer


October 15, 2013, 7:53 pm

This is a pretty useless printer. Not only is it expensive to run most times mine just wont print! Right now its decided just to copy whats in the window-which is nothing . So I have paperwork due in a couple of hours and a print queues of 14 pages. .


November 27, 2013, 7:21 pm

I don't understand where the ink goes with these. I wanted a b&w printer and, seemingly regardless of whether or not I set for B&W printing, the colour cartridge empties v quickly (and I am not printing colour!!) Printer good - ink terrible. Any suggestions (apart from "bin it and get another")?


February 18, 2014, 9:04 pm

My experience is exactly the same. I replaced both cartridges and since then have only printed one colour page yet the colour cartridge has emptied as quickly as the black cartridge. I seriously regret having brought this heap of garbage and I strongly recommend against buying it.


March 17, 2014, 3:19 pm

Terrible printer...have had to purchase 3 lots of ink and have had no real use out of it, only problems! strongly suggest not buying this printer!!


April 14, 2014, 2:58 pm

Totally agree with everything that has been said. Ink runs out so quickly, wifi doesn't work properly. Don't buy it waste, of your money!!!

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