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Usually apps appear on the iPhone App Store first and then get converted to the Android or Blackberry platforms. However, this app has gone the other way as it's been available on both those platforms for some time and is only now making its way to iOS, thanks in part to Apple's tricky approvals process. It's basically an iPhone interface to the 7Digital music service.
The service offers tracks for you to purchase and once they're bought they can be stored in the service's cloud-based locker. Using this app you can now sync those tracks wirelessly to your phone without needing to go anywhere near iTunes on your desktop. It means that 7Digital is now a real alternative to iTunes for iPhone users when it comes to buying music online.
7Digital 's cloud syncing feature makes it a clever competitor to iTunes for iPhone and iPad owners.